Mahindra entered the highly competitive two-wheeler industry – through the acquisition of select assets of Kinetic Engineering – in 2008. Mahindra’s portfolio of Power Scooters, launched soon after the acquisition, quickly gained for us a double-digit market share. In 2011, Mahindra became the first Indian company to compete in the FIM Moto3TM Motorcycle Racing Championship, showcasing Mahindra’s engineering expertise on a global platform. Mahindra followed this up by entering the motorcycle market in 2013 – a big step on our journey to become a full-fledged two-wheeler major.
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